Wild Sophistication-Louis Vuitton Spring & Summer Ad Campaign

Beginning in February 2010, Louis Vuitton released the advertising campaign for the spring/summer 2010 collection. Working with photographer Steven Meisel, they created, "a very strong campaign, reflecting the vibrant, optimistic mood of the Spring/Summer 2010 show," commented Antoine Arnault, Head of Communications for Louis Vuitton.



"After our successful collaboration with Madonna, we are very happy to be working once again with Steven Meisel on the Louis Vuitton Spring/Summer 2010 fashion campaign," says Artistic Director Marc Jacobs. "Because the collection loosely took its cues from the idea of the New Age traveler, we decided to create a green, outdoorsy set that would evoke a spirit of peace and love." The simplicity of the background allows the clothes and the handbags to be at the forefront of the focus, while still blending seamlessly with the surroundings.



"It was a wonderful shoot," Marc Jacobs adds; "doves were flying, the atmosphere was sexy and magical, and the result is a set of images that are desirable, colorful, whimsical and, of course, luxurious."