Some of his first designs for Vuitton incorporated hidden "LV" symbols into garments underneath buttons, on the soles of shoes, and on hems. He also reinvented to Bernis bag, offering them in embossed patent leather in multiple bright, crayola hues. He also took the classic damier canvas and reinterpreted into a sling-back pump. His spring 2000 line featured classic trousers in wool with bead- lined pockets and raincoats with a classic "LV" symbol print. In an article in the February 2000 issue of , Sally Singer wrote, "Jacobs has taken the house's signature and gone native." The pictures below are looks from Jacobs spring/ summer 2000 line.
Since he took over as creative director of Louis Vuitton, Jacobs has enjoyed success after success. He reinterpretations and modernization of the classic Vuitton monogram canvas, including his collaboration with 1980's pop designer Stephen Sprouse in 2001 and his collaboration with Takashi Murakami in 2003. Both collections created a wave of hysteria in stores and bidding wars online.
As style.com said, the only predictable thing about Jacobs is his unpredictability, and after more than a decade near or at the top of the game, "Jacobs is no longer the angst-ridden outsider. He's on the road to becoming one of fashion's legends, and retailers and style watchers from Des Moines to Kyoto wait to see what surprise he'll pull next from the sleeve of his dapper new suit."
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