Wild Sophistication-Louis Vuitton Spring & Summer Ad Campaign

Beginning in February 2010, Louis Vuitton released the advertising campaign for the spring/summer 2010 collection. Working with photographer Steven Meisel, they created, "a very strong campaign, reflecting the vibrant, optimistic mood of the Spring/Summer 2010 show," commented Antoine Arnault, Head of Communications for Louis Vuitton.



"After our successful collaboration with Madonna, we are very happy to be working once again with Steven Meisel on the Louis Vuitton Spring/Summer 2010 fashion campaign," says Artistic Director Marc Jacobs. "Because the collection loosely took its cues from the idea of the New Age traveler, we decided to create a green, outdoorsy set that would evoke a spirit of peace and love." The simplicity of the background allows the clothes and the handbags to be at the forefront of the focus, while still blending seamlessly with the surroundings.



"It was a wonderful shoot," Marc Jacobs adds; "doves were flying, the atmosphere was sexy and magical, and the result is a set of images that are desirable, colorful, whimsical and, of course, luxurious."

Live, Love, Marc!

In looking back through my previous posts, I realized I have neglected to blog about the driving and creative force behind the modern Louis Vuitton brand- Marc Jacobs. Marc Jacobs was named creative director of Louis Vuitton in 1997 when the company decided it wanted to expand into clothing. They chose Jacobs to create the first full line of women's ready-to-wear.

Some of his first designs for Vuitton incorporated hidden "LV" symbols into garments underneath buttons, on the soles of shoes, and on hems. He also reinvented to Bernis bag, offering them in embossed patent leather in multiple bright, crayola hues. He also took the classic damier canvas and reinterpreted into a sling-back pump. His spring 2000 line featured classic trousers in wool with bead- lined pockets and raincoats with a classic "LV" symbol print. In an article in the February 2000 issue of , Sally Singer wrote, "Jacobs has taken the house's signature and gone native." The pictures below are looks from Jacobs spring/ summer 2000 line.





Since he took over as creative director of Louis Vuitton, Jacobs has enjoyed success after success. He reinterpretations and modernization of the classic Vuitton monogram canvas, including his collaboration with 1980's pop designer Stephen Sprouse in 2001 and his collaboration with Takashi Murakami in 2003. Both collections created a wave of hysteria in stores and bidding wars online.





As style.com said, the only predictable thing about Jacobs is his unpredictability, and after more than a decade near or at the top of the game, "Jacobs is no longer the angst-ridden outsider. He's on the road to becoming one of fashion's legends, and retailers and style watchers from Des Moines to Kyoto wait to see what surprise he'll pull next from the sleeve of his dapper new suit."

The Latest from Louis Vuitton~ Fall 2010

Marc Jacobs has done it yet again! On the last day of Paris Fashion Week, Louis Vuitton showcased its new fall 2010 line. It was an elegant collection that highlighted a woman's features, including the bust and the waist.



The overall silhouette harkened back to the 1950's, with its full circle skirts and calf length hems. However, Jacobs modernized the vintage silhouette by incorporating more modern textiles, such as the leather circle skirts seen several times throughout the collection.



Also adding to the feminine, vintage feel of the line, the square-toed, thick-heeled pimps with flat bows on the toes. As expected many of the pieces in this garment served as the perfect backdrop on which to display the new bags for this season. Prominent this season were reinventions of the classic speedy bag. Below is a video courtesy of style.com, that features clips of the runway show and interviews with Marc Jacobs and various other people in the fashion industry. Enjoy!