When you think of who buys Louis Vuitton products, who do you picture? The image that the Louis Vuitton band has built throughout its history definitely brings a certain type of customer to mind.
Today, according to quantcast.com, the Louis Vuitton customer is a younger female, age 18-34, with a college degree. She is more affluent, typically having an annual income of $100,000 or more. She also has few-if any- children, and is more likely to be Asian than any other nationality.
It is apparent that the Vuitton brand has been targeting a younger market in recent years, such as in 2003 when the company partnered with Takashi Murakami to create the multicolor monogram canvas collection (pictured below):
Also, with Marc Jacobs in charge of design for the brand, many in younger generations, who relate to his aesthetic, have come to a new-found appreciation for the Louis Vuitton brand.
Market analysts may have defined the typical Louis Vuitton customer, but we can all enjoy the luxury this brand offers!
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